The making of GE-WY
- Ross Merrick
- Mar 22, 2018
- 2 min read
Updated: Jan 13
Thank you for taking the time to read the processes of GE-WY
GE-WY leather dressing established in 1945 by the late George Wyatt has the reputation as one of the finest leather preservatives on the market and gained a reputation as being a great Australian-made product. GE-WY is made with the original recipe used by the Wyatt family for over 70 years.
Today the Fortune Family continues the tradition, looking after the making and everything else.
The association of the Fortunes and GE-WY goes back to the 1980’s when the elder Fortune had a shop in Cessnock & bought Ge-Wy from George’s son, John. They used it on everything from timber handles to saddles
They have sold the product at their shoe repair business in Maitland since the 90’s. As the Hunter Valley's only RM Williams repairer, they have recommend it to our customers for decades.
From start to finish, the Fortunes assemble all of the ingredients through a series of cooking and mixing processes, filling, capping and labelling all the cans. They are then packed specifically for customers and distributors, who are offering GE-WY around Australia.
When you call, you will be speaking to a Fortune and be able to rely on their long expertise in looking after leather. And they are starting to go out and travel to introduce many more to the GE-WY experience.
The product range has been extended to include 125ml tubes and Dubbin. And, after 20years, the 90g cans are back.
If you would like to buy GE-WY, please check out our retail outlets under our website or buy direct from the website and we will ship it out to you the same day.
We are always looking for retailers of this great product so if you would like to place an order, please do not hesitate to call us on 02 49674130 and we can discuss your needs
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GE-WY leather, a premium material, is crafted through advanced techniques that combine technology with traditional methods. Known for its durability and luxurious feel, it is eco-friendly and reduces waste. Ideal for Vinyl & Leather Repair, GE-WY leather ensures long-lasting, stylish results with minimal use of harmful chemicals, making it a top choice for sustainable leather solutions.